Memphis is taking baby steps into its future….really!

In Memphis and Shelby County, TN, an amazing movement is taking hold. Led by the non-profit Urban Child Institute, researchers, strategists, practitioners, parents, and community members are pouring considerable efforts into the health and well-being of children from conception to age three. As they say on their site’s “About” section: “We are dedicated to turning knowledge and research into measurable change.”

The video above lays out the basics of the Baby Small campaign that the organization launched in November.

Baby Small reminds us that the first years of life are a period of both extraordinary development and extraordinary opportunity. Babies’ brains develop in response to their environments. When they are surrounded by safety and love, for example, babies develop a stable sense of security and self-confidence. When these attributes develop in early childhood, they support a child’s readiness for kindergarten, and strengthen the foundation of that child’s success in school and life.

This organization has a wealth of scientific advisors and contributors, one of whom is Bill Day, an award-winning political cartoonist. He’s done some of the most poignant illustrations in defense of children that I’ve ever seen. You can take a look at them on the Urban Child Institute’s illustrations section.

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