Business Insider published ads from KAFA, the Lebanese nonprofit that’s sponsoring a campaign against domestic violence. The images depict women who have been hit or strangled. But….

Their wounds mimic the shape of the audio waveforms of words used against them: “whore,” “slut,” and “bitch.”

“Words hurt,” read the ads. The campaign calls light to the unseen scars left by verbal abuse. KAFA, which translates in Arabic to “enough,” provides a helpline number on each image.

According to Business Insider, Y&R Dubai created the ads. For other images from the campaign, check out the article.