April the Giraffe: An unplanned social experiment and what we can learn from it

Viral videos are not new. Every few weeks, something will be posted in a forum such as YouTube or Facebook; a few friends will share the video with one another, and then suddenly, that video is being watched by millions. The most recent viral video takes this to a new level. April the Giraffe was not just a video, it was a live camera streaming online, allowing viewers to watch a pregnant giraffe and ultimately watch the birth of her calf.

So, what makes the viral giraffe cam different than other viral videos? The answer is simple: the length of the video. Instead of a clip lasting several minutes, April was streaming live for days, and then weeks. And people were tuning in consistently, day after day, for hours at a time — that was new. April delivered a healthy baby boy calf on Saturday, April 15, 2017. On April 17, Good Morning America estimated that more than 1.2 million viewers watched the birth live on their computers or mobile devices.  Jordan Patch, the owner of Animal Adventure Park, estimates that more than 300 million people viewed April the Giraffe since the park installed the live camera.

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